The Herbal Tea Enthusiast
Lula Miller is the founder and formulator behind Whole-Hearted Apothecary LLC, a woman-owned, family-run herbal company based in New Glarus, Wisconsin. A Master Herbalist with over 18 years of experience and a B.S. degree from Kansas State University, Lula is deeply committed to reconnecting people with the healing power of plants. Her work bridges traditional folk herbalism and modern wellness, offering handcrafted herbal products and empowering community education.
Every tea blend Lula creates reflects her core values: sustainability, integrity, and care. She grows and harvests many herbs on her family land in New Glarus, WI, using regenerative, organic methods that prioritize soil health, biodiversity, and ecosystem resilience. From seed to steep, each tea is a labor of love—blended in small batches for peak freshness, vibrant flavor, and maximum herbal benefit.
These teas are crafted to taste good, nourish, support, and empower those who drink them. Whether you’re seeking wellness, comfort, or simply a mindful moment, you're invited to slow down, sip, and feel the difference.
The Gardener & Grower
Lula’s gardening journey is rooted in generations of plant-loving ancestors—from her grandmother’s tidy kitchen garden reminiscent of a WWII victory plot to the flower greenhouses her maternal family ran in Chicago’s Rogers Park. Even as a child, Lula tucked forbidden plants between her bed and window, growing life wherever she could.
The spark that would become Whole-Hearted Apothecary truly ignited in college when a personal health crisis led Lula to explore the therapeutic properties of herbs. A lover of tea and plants since childhood, she turned her dorm windowsill into a mini herb garden (including a confiscated basil plant suspected of being marijuana!) and began studying herbalism with growing devotion.
Today, Lula tends a sprawling, regenerative sanctuary in New Glarus, WI. Her land includes:
- A conservancy filled with native wildflowers and heritage plants rescued from demolition sites
- An orchard food forest abundant with apples, pears, currants, plums, strawberries, grapes, and more
- Apothecary gardens teeming with bioregional and Mediterranean herbs
- Culinary potagers, experimental children’s gardens, and seasonal beds in waves of pink, purple, orange, and gold
Each space is a living expression of Lula’s values: sustainability, care, and reverence for biodiversity. When her family first arrived, the land was nearly silent. Now it hums with life—bees, birds, frogs, and squirrels all thriving in the revived ecosystem.
For Lula, these gardens are more than beautiful—they’re healing. One of her most powerful memories is harvesting wild dandelions and clover to feed her family during a season of deep scarcity. That experience cemented her belief in plant-based resilience and inspired her to help others reclaim wellness through the land.
When you sip a tea from Whole-Hearted Apothecary, you taste a story of survival, regeneration, and love. These plants are not just ingredients; they are companions grown with intention on soil that sings with life.
The Teacher & Advocate
Lula didn’t pursue teaching for recognition—she did it because she saw a need. She grew up watching knowledge withheld or poorly shared, used more to control than to empower. When she started studying herbalism, it was hard to access reliable, useful information. But over time, she realized she had something to offer: lived experience, tested knowledge, and an open-hearted approach that could meet people where they were.
Her teaching style is rooted in connection, adaptability, and authenticity. She weaves humor, personal stories, and practical wisdom into every workshop, making information feel not just understandable, but deeply human. Whether it’s teens learning about herbal deodorants or seniors rediscovering their agency in healthcare decisions, Lula meets each learner with respect and curiosity.
Lula shines brightest when teaching those who feel overwhelmed, forgotten, or burned out—people navigating chronic illness, caretaking, or systemic failure. Her workshops are filled with stories of resilience and hands-on tools that help students see: “You can do this.” She doesn’t just teach about herbs—she advocates for self-trust, hope, and the quiet strength of reclaiming wellness.
Every class is an invitation to remember that healing is possible. And Lula is the kind of teacher who stays after the lesson ends—because she cares not just that you learned something, but that you feel supported enough to begin.
The Whole-Hearted Visionary
Whole-Hearted Apothecary LLC was born from Lula’s health journey and a desire to offer something deeper—something real—in a world that often favors fast fixes over foundational care. From the very beginning, this has been about more than tea. It’s about trust: trust in plants, trust in people, and trust in the possibility of healing.
At its core, Whole-Hearted Apothecary is a love letter to herbal tradition, sustainable living, and hope for tomorrow. It is Lula’s way of standing beside others as they find their way back to wellness, with hands outstretched, gardens in bloom, and teas that do more than taste good. Each blend, event, and offering is an invitation to reconnect with something ancient and essential.
This isn’t just a business. It’s a movement rooted in sovereignty, care, and connection. From the very first cup of Blackcap Tea sold at the farmers’ market in 2017 to the regenerative gardens and empowering workshops she leads today, Lula’s purpose has remained steadfast: to empower individuals to live well through the supportive power of plants.
Every sip is a spark. Every gathering is a circle of care. And every person who walks this green path is reminded that healing can be both ordinary and extraordinary—real, rooted, and within reach.
Get in Touch
Whether you're new to herbs or already have your apothecary shelf, you're welcome here. We hope you will find something that speaks to your heart and supports your well-being.
• Looking for personalized recommendations? Reach out — I’m happy to help.
• Want to learn more? Follow along on Instagram or sign up for our newsletter for seasonal tips and offerings.
• Ready to sip something special? Head to the shop and browse our blends.
Visit our Contact Us page and complete the form, or email us.
Whole-Hearted Apothecary LLC — Empowering individuals to live well through sustainable, seasonal herbalism and wellness education.
Certified Something Special from Wisconsin™